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An Example of Good Customer Service

Just a few quick thoughts on this piece of news that I read: TM Backtracks on UniFi Quota

For those who don’t know what is UniFi, it’s basically Telekom’s newest initiative to implement high speed broadband. Lowest speed packages will be at 5Mbps *salivates*.

Anyway, first thought is “Wow! They actually listen!”

When the packages were unveiled yesterday, the first and loudest complaint was the issue of usage caps. I’m sure advocates of Twitter will now be chiming in to say what an effective and wonderful tool for customer service and feedback it is. Well, in this case I guess it play it’s part. Either that or TM really really needs this to work and is desperate. Lol.

I wrote a post on here about bad customer service. On the flip side, if you want to sell your product, listening to customer feedback is a key thing. Take this case for example. Even though the service is not available in my area, my impression of TM has improved and made me more receptive of other packages they have to offer. Of course, you can’t please everyone. But changing details of a package just ONE day after unveiling the package takes guts, shows they are willing to listen and shows they respond quickly to customer needs. Now, if they would just improve their counter staff quality too… :p

Another thought is that usage caps are a silly idea. It’s punishing the masses for the transgressions of a few. A few such transgressors immediately come to mind. ;) But seriously, if i pay for a high speed broadband service, I expect to get that service right? If someone else is abusing the network bandwidth I shouldn’t get punished for it. Filtering would probably make more sense.

For now, TM is playing the wait-and-see card. What do you think they should do? Do you think it’s reasonable for them to have usage caps to counter bandwidth abuse? What better alternatives are there?

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6 Responses

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  1. TS Lim says

    Maybe they were just trying their luck and see if we missed the bandwidth cap. A PR move? It's good to listen to your customer as long as it make sense like this one =)

  2. johannaho says

    I think an alternative (even though it'd suck for us, esp me), is to offer packages based on data. I know that at least in Australia, that's done. Instead of buying speed, you buy like say 30GB and when that is used up, then purchase again. It'd definitely be more worth it to buy that for infrequent users. This is assumed that the speeds are already good. Can even offer varying speeds with the data.

    Probably do packages by data and also have a choice of unlimited. So at the end of the day, those who pay a higher price are paying more for the data than the speed.. of course this also means that the company itself must upgrade to handle the load..

  3. joshsiaw says

    Haha, well in most cases it was the first thing people noticed. Let's just hope it's not some sneaky way of getting people hooked on the contract first then bringing back the cap. That would be plain dirty man..

  4. joshsiaw says

    I think initially that was the plan. All plans are unlimited except your speed gets capped after a certain amount of data usage. End of the day I guess it needs to be clear what we are paying for, speed, data, or a variation of both.

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